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I’m Suh Yoon

Ever since I was six years old, I’ve been diving into ancient Asian classics and analyzing individual cases of success. To date, I’ve examined more than 100,000. I began this journey to unravel a simple yet profound question: “How can we tap into our natural good fortune to lead wonderfully fulfilling lives?”

My book, The Having, is all about my insights into the science of good luck. The message resonates with a large audience, selling over 500,000 copies worldwide and being translated into more than 20 languages. Right now, I share my latest thoughts and methods on attracting good luck through my 1&1 Newsletter.

  • Author of “The Having,the Secret Art of Feeling and Growing Rich”
  • Creator of the 1&1 Newsletter
  • Keynote speaker at business leadership events and executive workshops
  • Sought after personality by various media outlets and newspapers
  • Strong advocate for the International Association for Suicidal Prevention (IASP)

Suh Yoon’s Story

Destiny Dawns Brightly

“This child is destined to bring good fortune to many,” said Suh Yoon’s grandmother. Suh Yoon’s grandmother was a wise woman who ran a fabric business and could tell fortunes. She knew that her six-year-old granddaughter, Suh Yoon, was destined for great things.

Suh Yoon had an extraordinary gift: the ability to bring good fortune to others. Her grandmother recognized this talent and became her first mentor.

Together, they studied ancient Chinese texts that had been passed down for centuries. Under her grandmother’s guidance, Suh Yoon embarked on a journey to unlock the secrets of good fortune and wealth.

The Teenage Guru

Suh Yoon’s remarkable intellect surpassed that of other children her age. She hungrily devoured ancient Chinese classics to soak up all the wisdom she could. Outgrowing her grandmother’s instruction, Suh Yoon sought guidance from seasoned masters, but their answers were still incomplete.

To unlock the secrets of wealth, Suh Yoon intensely analyzed case studies, finding solutions that escaped traditional texts. She categorized people by net worth and asset origin (real estate, investments, inheritance, and business) to discover patterns that revealed the science of good fortune.

By her teenage years, Suh Yoon had refined her analytical framework, integrating tens of thousands of data points into a comprehensive understanding of wealth creation.

The Eye of the Storm

As Suh Yoon listened to her little sister cry, she knew the bank creditors had arrived. Her father had expanded his business despite her warnings years ago, and now he was bankrupt. Suh Yoon was a college freshman at the time.

But Suh Yoon was a wise soul. She remembered the words of Lao Tzu: “High winds do not last all morning, heavy rain does not last all day.” She saw each challenge as an invaluable lesson.

She even knowingly entered toxic relationships, despite knowing the emotional pain they would bring, so that she could go to the depths of human suffering and rise again.

Years passed, and the financial crisis was resolved. Suh Yoon had weathered many trials, and her insights had matured and advanced considerably. By the dawn of the new millennium, she was ready to share her gift with the world.

Spreading Her Wings

Suh Yoon’s influence spread like wildfire. She traveled to the US, Canada, France, and India, sharing her wisdom with masters while absorbing theirs. She also pursued studies in business and public policy while attending university.

As her insights deepened, her reputation soared. Founders of multinational corporations sought her counsel, amazed by her acumen. Soon, entrepreneurs, investors, and politicians followed, seeking her advice on business strategy, investment targets, and human resource management. Those who consulted her saw their assets skyrocket, successfully navigated crises, and seized opportunities.

In the public eye, her successes multiplied. Her book became a bestseller, and she became a sought-after figure for journalists and executive seminars. Yet, even as her career reached new heights, she turned her focus inward.

Following Her Path

As she approached her thirties, Suh Yoon began to wonder about the deeper impact of her guidance. What about those who didn’t win or benefit from her advice? She took time to reflect on the ripple effects of her work and question the true meaning of her existence.

This phase was challenging, but Suh Yoon found renewed energy and purpose in the heartfelt thanks of those she’d helped years ago. She decided to help even more people find their own paths to happiness and prosperity.

To extend her reach, she co-authored The Having, a book that was translated into more than 20 languages. Through this book and her social media engagement, she is expanding her influence to a global audience and continuing to transform lives. It’s a new chapter in her journey, and she’s more passionate than ever.

How My Work Will Benefit You

“Watch your thoughts, for they become words.
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become your character.
And watch your character, for it becomes your destiny.
What we think, we become.

In the movie, “The Iron Lady”, Margaret Thatcher says that her father always told her that we create our own destiny. I agree. While events in the world may seem random, I’ve found that there are precise laws that govern good fortune. As an expert in the study of luck, I can confidently say that anyone can live a rich and happy life, regardless of their current circumstances.

My grandmother told me many years ago that my calling is to help people enjoy plenty of good fortune and achieve their dreams. That’s why I wrote my book and started my 1&1 Newsletter. I want to be your guide on this journey.

When I meet people, it’s usually when their luck starts increasing. Likewise, it’s no coincidence that you’re reading this right now. Our “chance encounter” is anything but; your dreams and desires for good fortune have brought you here. Now, you’re invited to the world of good fortune.


Suh Yoon Lee

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